Haider Ali
12+ years of experience building and managing enterprise web properties, driving SEO performance, and architecting CRM/ERP integrations.
What I Do
Experience
Professional Summary
Full-Stack Web Developer and Webmaster with 12+ years of hands-on experience managing multiple web properties, writing production code, and driving SEO performance. Expert in WordPress development and multi-site management, with deep proficiency in HTML5, CSS3, JavaScript, PHP, and modern frameworks. Proven ability to architect CRM/ERP integrations (Salesforce, NetSuite, HubSpot, Marketo) with seamless data synchronization. Strong expertise in web security, GDPR/WCAG compliance, and vulnerability management. Strategic SEO practitioner skilled in technical SEO, Core Web Vitals optimization, and analytics-driven growth.
Full-Stack Development
Expert in JavaScript, TypeScript, PHP, Python, React, Node.js, and modern frameworks
WordPress & CMS
10+ years managing multi-site WordPress, custom theme & plugin development
SEO & Analytics
Technical SEO, Core Web Vitals optimization, GA4, GTM, and conversion optimization
Security & Compliance
GDPR, WCAG/ADA, SSL/TLS, vulnerability management, and incident response
Core Competencies
Programming & Development
WordPress & CMS
SEO & Analytics
CRM/ERP Integration
Security & Compliance
Infrastructure & DevOps
Professional Experience
IT Director / Webmaster / Lead Developer
Web Operations
- ▹Own all web operations, development, and administration across multiple WordPress and e-commerce properties
- ▹Serve as technical owner of web ecosystem: monitor site availability, page speed, and uptime
- ▹Manage CMS publishing, landing pages, and campaign microsites for GTM initiatives
Development
- ▹Write production code in JavaScript (ES6+), PHP, Node.js, and Python for custom integrations
- ▹Build dynamic front-end components with React and Vue.js
- ▹Develop advanced SuiteScript 2.0 solutions: Suitelets, RESTlets, scheduled scripts, and custom UI components
Integrations & SEO
- ▹Architect CRM/ERP integrations between WordPress, Shopify, and NetSuite using Celigo Integrator.io
- ▹Lead technical SEO: site architecture, Core Web Vitals, structured data, and crawl optimization
- ▹Administer security protocols, user permissions, and compliance standards
Webmaster / Full-Stack Developer / SEO Strategist
Web Management
- ▹Managed operations for 20+ client web properties across WordPress, Magento, and Shopify
- ▹Achieved 40%+ page speed improvements through Core Web Vitals optimization
Development
- ▹Wrote custom PHP, JavaScript, and CSS for WordPress themes, plugins, and features
- ▹Developed responsive front-end interfaces using HTML5, CSS3, SCSS, and jQuery/AJAX
- ▹Built custom REST API endpoints and backend services using Node.js and PHP
Integrations
- ▹Built CRM/ERP integrations using Celigo for NetSuite-Shopify-WordPress sync
- ▹Wrote SQL queries for database optimization and reporting
SEO & Security
- ▹Conducted technical SEO audits; resolved crawl errors and implemented schema markup
- ▹Maintained security: SSL/TLS, patching, vulnerability scanning, GDPR & WCAG/ADA compliance
Web Developer / Systems Architect / NetSuite Developer
Development
- ▹Developed and maintained multiple WordPress, WooCommerce, and Magento properties
- ▹Wrote production code in PHP, JavaScript, HTML5, and CSS3 for custom themes and plugins
ERP & Integrations
- ▹Architected NetSuite ERP integrations using SuiteScript 1.0/2.0 and REST APIs
- ▹Created custom manufacturing tools using SuiteScript API for work order workflows
SEO
- ▹Executed technical SEO: URL optimization, canonicals, robots.txt, XML sitemaps, mobile-first indexing
Senior E-Commerce Developer / Head SEO Strategist
Leadership
- ▹Co-founded digital agency; led web development and SEO strategy with full team management
Development
- ▹Built 50+ WordPress websites: custom themes, plugin development, responsive design
- ▹Wrote custom PHP plugins and JavaScript to extend WordPress capabilities
SEO & Marketing
- ▹Executed comprehensive SEO: technical audits, keyword research, link building, local SEO
- ▹Managed Google Analytics, Google Ads, GTM; integrated paid and organic strategies for maximum ROI
Education
Bachelor of Science in Computer Programming and Information Systems
Continuous learner with ongoing professional development in cloud technologies, modern JavaScript frameworks, and enterprise integration patterns.
Let's Connect
I'm always interested in hearing about new opportunities and challenges. Feel free to reach out!
Open to full-time positions and consulting engagements. Willing to relocate anywhere.